Google global market finder,its a free online tool launched by Google India for advertisers to find new markets worldwide. This tool will be available as part of Google Ads for Global Advertisers, a new website and hub for businesses to identify, reach, and engage with customers worldwide. It will be really big help to at all Small and Medium Businesses (SMBs).
It basically helps you discover keywords and translate those keywords into other international markets, simply go to the website and select key words to get a mapping of the parts of the world with demand for their product or service. The tool not only translates your keyword, but it also shows you the competitive landscape for that keyword. The Global Market Finder and Google Ads for Global Advertisers will be available to advertisers in 56 languages.
Global Market Finder automatically translates your keyword into languages used in each of your selected markets. It then ranks each location by market opportunity by combining search volume, suggested bid price, and comp
etition for each translated keyword. With this tool, businesses can answer questions like how competitive is this market?, how does demand in one location compare to demand elsewhere in the world? and how much would it cost to start advertising in this new market? Since automatic translation is not perfect, be sure to confirm that the translated terms are appropriate for your business.
Speaking about the new tool, Sridhar Seshadri, ( Head Online Sales, Google India) said, “We have seen tremendous success with the adoption of our AdWords platform by Indian SMBs in the last two years in the domestic market. And with the launch of these new tools for export oriented businesses in India, we want to bring the benefit of Google’s global reach and help Indian SMBs (small and medium businesses) compete at a global stage and overcome traditional hurdles of marketing in the international market
Google has already helped a few hundred SMBs in India to enter new geographies. Google Ads for Global Advertisers translates the company's website and ad text using a translation software to reach new customers with relevant online ads using services like Google AdWords. It also helps understand options for international payment, shipping, and customer service.
Global Market Finder automatically translates your keyword into languages used in each of your selected markets. It then ranks each location by market opportunity by combining search volume, suggested bid price, and competition for each translated keyword. With this tool, businesses can answer questions like how competitive is this market?, how does demand in one location compare to demand elsewhere in the world?, and how much would it cost to start advertising in this new market? Since automatic translation is not perfect, be sure to confirm that the translated terms are appropriate for your business.
Google added a step by step wizard then to explain to advertisers how to use more of Google's tools to ultimately translate your keywords, ad copy and optimize those international ads.
That tool is at google.com/adwords/globaladvertiser
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